This project spans two seasons of ellos catalogs, Fall/Winter and Spring/Summer, where I led the front cover and interior layout design. Each season, I refreshed the visual approach within the brand's established creative direction, introducing new cover concepts and updated layouts that kept things feeling current while staying true to the ellos aesthetic. I partnered with merchants to prioritize layout space for high-performing products. I also directed copywriters on cover copy, opening spread headlines, and headlines throughout the book, ensuring design and messaging worked together as one story.

Role: Art Direction & Design